Desta PLC is thrilled to announce its successful participation in the 10th anniversary of the African Sourcing and Fashion Week (ASFW), which took place from November 8 to 11, 2024, at the Skylight Hotel in Addis Ababa, Ethiopia. The event kicked off on Friday, November 8, celebrating a decade of excellence in African textile and fashion sourcing. ASFW brought together buyers, industry experts, and key stakeholders from around the globe, fostering invaluable networking and collaboration opportunities. This year, the event also honored long-standing partners who have significantly contributed to its success over the years. Desta PLC proudly received first-place recognition as a prominent partner, underscoring our ongoing commitment and contributions to the ASFW exhibition.
Our booth at ASFW 2024 highlighted Desta PLC’s latest innovations and expansions. Among the key features was the exciting launch of our new bag production line and sweater collection, both proudly manufactured at our state-of-the-art Butajira factory and EK Knitting facility. These new product lines emphasize our commitment to diversifying our offerings while maintaining the high-quality standards our clients expect. Visitors were impressed by Desta’s focus on sustainability, ethical practices, and quality production, reinforcing our position as a leading garment manufacturer in Ethiopia and beyond.
Desta PLC also participated in the much-anticipated ASFW fashion show, showcasing our latest sportswear collection. As the only manufacturer present at the event, we demonstrated our production capabilities with pieces that blend performance and style. Our sportswear line captured significant attention, showcasing our adaptability in meeting diverse market demands. The fashion show, held alongside the main exhibition, attracted a vibrant crowd and created an interactive experience, allowing us to present Desta’s latest products directly to potential buyers and fashion enthusiasts.
Attendance and engagement at ASFW 2024 were outstanding, with steady interest across all three sections of our booth. By the event’s conclusion, Desta PLC had solidified new partnerships and received positive feedback from attendees, further strengthening our presence in the African and international markets. As we look ahead, Desta remains committed to innovation and excellence, seizing opportunities like ASFW to expand our reach and showcase the best of Ethiopian manufacturing to the world.
If you were unable to visit us at ASFW, our Desta team will be at the Summit Exhibition & Awards from April 18 to 20, where we will showcase our high-quality, ethically made uniforms. Don’t miss out!
Manufacturer based in Ethiopia. We provide a full range of knitting, cutting, sewing, and finishing services, including accessories and embroidery. We specialize in t-shirts, uniforms, and fashion items. Please contact us at info@desta-garment.com to discuss our services!