Africa’s biggest trade show for fashion, sustainability, and innovation was held for the 6th time from December 3rd – 6th, 2021 at Conges Center, at Skylight International Hotel, Addis Ababa, Ethiopia. The event was opened by Guest of Honor, His Excellency Shisema G/Selassie: state minister of Industry.

This year, with over 291 exhibitors from 27 countries, participants met more than 4000 African and international industry players, exploring business opportunities to build long-term partnerships.

Desta PLC was one of the exhibitors. This year we presented our expansive quality products to potential buyers. The General Manager of Desta, Mr. Eyob Bekele, and the Operation Manager of Desta, Mr. Shamshadh Hussain, and the marketing team conducted productive meetings with clients and gave detailed presentations for visitors at our booth.

Visitors got a sneak peak how Desta PLC has grown in capacity, standard, and sustainably by creating job opportunities. ASFW has helped pave the way for Desta PLC as well as the Ethiopian textile and garment industry to do more business.

Over the four exhibition days, international experts from governments and the textile industry presented solutions on Sustainability, Finance, Empowerment, Manufacturing, Logistics, and Investment Opportunities. This is one of the biggest shows in Africa for the textile and garment industry.

The Sustainable Industrial Clusters project which is implemented by GIZ with the Ethiopian Ministry of Industry was part of the event. The project organized a panel discussion revolved around the Ethiopian Government’s new business linkage policy initiative and ways to build Business to Business (B2B) linkages between Ethiopian manufacturers and international investors in industrial parks. The Sustainable Industrial Clusters project aims to create good jobs and promote sustainable growth of Ethiopia’s manufacturing industry. Our company Desta PLC is part of this project and Mr. Eyob Bekele was one of the panel speakers.

As the CEO of Trade and Fair Group, Mr. Skander Nega, said, in the last six years, ASFW has created over 50,000 jobs indirectly due to the promotion of investment in various African countries. Desta PLC is proud to be part of ASFW for those last six years.

Desta PLC is an independent, family-run and family-owned ethical manufacturer based in Ethiopia. We provide a full range of knitting, cutting, sewing and finishing services, including accessories and embroidery. We specialize in t-shirts, uniforms and fashion items. Please contact us at to discuss our services!

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